.At the launch of Astrid Andersen's new line Stel, a discussion held outside on a pier, The Street's 2002 tune "Switch the Page" was actually blasting out of the stereo. It was actually a star-aligned, emblematic moment, given that the London-trained designer is beginning a brand-new section in her fashion life, this time around centering the work around herself.Andersen's a lot marvelled at namesake menswear brand name was concentrated, vibrant, and also streetwise. With Stel, she described in a pre-show interview, "I need to sit pleasantly at the facility of it maybe even more this time around considering that now it is actually a women's damage brand name, as well as it is actually much more regarding me and my individual referrals." Stel likewise mirrors Andersen's advancement as an individual. After ceasing her line, the professional moved back home to Jutland in the North of Denmark and had pair of children. She is actually not the person she was actually back then.Shifting gears in fashion is actually challenging to perform. Brands appear to tackle lives of their own, and it is actually very easy to become pigeon-holed. Stel drop several of style's formalities. The label will certainly reveal in-season, so what is presented will be actually on call for purchase. All at once, seasonality is lesser in the Stel formula than significance. Assortments will definitely be actually identified through amount (01, 02, and also 03 were actually received Copenhagen), the idea being actually that you may intermingle items across "seasons" both in your closet and on the selling flooring. Andersen observes no necessity for a garment to become deserted just because the calendar web pages flip. "The direct translation of stel is actually body system," she claimed, but it [recommends more to] a fundamental design in a kind of industrial means it [also defines] a collection of collectibles-- when you refer to a tea service, you would certainly name it a stel. For me, that was very a fascinating starting aspect in regards to the suggestion of creating both collectibles, but also something that's a brand-new foundation." Possessing models position on scaffold was actually fortuitous as it proposes several allegories. There's building and construction, which relates to creating a brand new brand, and also the notion of help connects to her opinion that clothes should work with you. Stel is, essentially, a kind of mobile offering, yet not one along with the angularity of one thing like Legos or even piled Mu00e6rsk shipping containers. Activity, agency, and also empowerment are part of Andersen's strategy. "When I discuss the brand name, I possess this tagline: adapting that you may glide in, denim you can dance in, shirting you may travel in." Independence, pleasure, motion.